EASTER SPECIAL GET 20% OFF ALL NEW SS14 COLLECTIONS JUST ENTER CODE: MMHAPPYEASTER at the checkout OFFER STARTS TODAY ENDS MIDNIGHT MONDAY 21ST APRIL NEXT *offer EXCLUDES any existing SALE or currently DISCOUNTED ITEMS

Established in 1986 and based in Essex - Strictly Kids offer the discerning customer international designer collections, teamed with edgy urban boutique brands for boys and girls - newborn to 16 years.

Well known within the local and wider area, our customers travel for miles to shop with us. We now have a second generation of mum's returning to dress their little ones, telling us how they remember coming to the shop, especially for their Winter Coats.

Known for our extensive selection of baby wear, mums-to-be often pop in to view what is on offer and say how they drop hints to friends and family about the shop, hoping for a baby gift - and it definitely works.